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Speaking & Communication Academy · Course 06

Persuasive Speaking & Influence: Move People to Yes

Master ethos, pathos and logos, audience psychology, persuasive structures, tough rooms and calls to action — influence, not manipulation.

4 hours 6 sections26 lectures All levels

Move skeptical rooms to a confident yes using audience psychology and ethical influence, not manipulation.

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Course art
Self-paced
₹3,499
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  • Duration4 hours
  • Lectures26
  • LevelAll levels
  • AccessLifetime
  • RefundsPer course terms
What you will be able to do
  • Apply ethos, pathos and logos in the right order to move any audience
  • Read a room's real motivations using the four drivers and six psychological levers
  • Run a five-question audience analysis before any high-stakes talk
  • Structure persuasive talks with PAS and Monroe's Motivated Sequence
  • Handle objections and hostile rooms calmly with a repeatable framework
  • Deliver calls to action that are specific, singular and easy to act on
  • Tell the difference between ethical influence and manipulation
  • Build, cut and rehearse a complete persuasive talk you can use immediately
Curriculum

6 sections · 26 lectures

Section 1: Ethos, Pathos, Logos (Modernized)6 lectures
  1. 1.1 Welcome
  2. 1.2 Ethos: Credibility
  3. 1.3 Pathos: Emotion
  4. 1.4 Logos: Logic
  5. 1.5 Practice — Three-Legged Stool
  6. 1.6 Recap
Section 2: Audience Psychology5 lectures
  1. 2.1 What Really Moves People
  2. 2.2 Know Your Room
  3. 2.3 The Psychology of Yes
  4. 2.4 Practice — Audience Map
  5. 2.5 Recap
Section 3: Persuasive Structures5 lectures
  1. 3.1 Why Structure Persuades
  2. 3.2 PAS: Problem, Agitate, Solve
  3. 3.3 Monroe's Motivated Sequence & Friends
  4. 3.4 Practice — Build Your Spine
  5. 3.5 Recap
Section 4: Handling Pushback & Tough Rooms4 lectures
  1. 4.1 Objections Are a Gift
  2. 4.2 Hostile Rooms & Staying Centered
  3. 4.3 Practice — Objection Drill
  4. 4.4 Recap
Section 5: Calls to Action That Land4 lectures
  1. 5.1 Anatomy of a CTA
  2. 5.2 Ethical Influence: Persuasion vs Manipulation
  3. 5.3 Practice — Write Your CTA
  4. 5.4 Recap
Section 6: The Persuasive-Talk Workshop2 lectures
  1. 6.1 The Workshop: Assemble Your Talk
  2. 6.2 Course Close — Go Move People

Who this is for

  • Professionals who present ideas, pitch, or sell
  • Leaders and managers who need to move teams and stakeholders to action
  • Entrepreneurs and founders pitching investors, customers, or partners
  • Sales, marketing and customer-facing professionals seeking an ethical influence edge
Every lecture is scripted, teleprompted and recorded in a controlled studio setup — the pacing never drifts and nothing is padded.
Cheaper in a track

The Executive Presence Track

Included with 4 others for ₹9,999 instead of ₹17,495.

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Where this leads

SPEAK 01

Public Speaking Foundations

Go from freezing up to delivering your first confident talk using the SPEAK System.
SPEAK 02

Conquer Stage Fright & Speaking Anxiety

Turn stage fright from a wall into a trainable skill with science, a ritual, and a 30-day plan.
SPEAK 03

Voice & Body Language Mastery

Learn the specific voice and body moves that make people lean in, on stage and on camera.